Online Marketing MBA

In the ever-changing age of digital media, the ability to properly manage a company’s marketing campaigns, brand identity, and adapt to new market challenges on a global scale is a valuable, highly sought-after skill set.

By pursuing an online marketing MBA, you’ll learn the latest trends in international marketing techniques and strategies. At the same time, you’ll gain knowledge of the newest and most effective integrated marketing approaches to bring new products and brands to the forefront of any industry. You’ll also learn how to participate in the global economy, examining how best to establish product lines overseas and manage expansions into new markets.

You’ll learn the best practices in:

  • Maintaining a uniform corporate message
  • Building customer loyalty
  • Allocating communications resources
  • Global and local marketing
  • Performance and metrics assessment

Graduates of this specialization can pursue managerial positions in:

  • Corporate communications
  • Sales
  • Marketing
  • Advertising
  • Consulting
  • Public relations

To earn an online marketing MBA, students must complete the following courses (in addition to the core curriculum):

  • MBA 625 – Integrated Marketing Communication
  • MBA 626 – Consumer Neuroscience and Behavior
  • MBA 628 – Special Topics in Marketing

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